The FSC tick-tree logo can be spotted on a huge variety of FSC-certified forest products and promotional materials, but how many people recognise it and know what it means?
This year’s survey revealed that an impressive 73% recognise the FSC logo, which has increased from 67% in 2020, and 55% in 2019. 37% of those who recognise the logo state that they always or often choose FSC-certified products.
Results show that consumers consider the impact of their purchases and want to do their bit to protect the planet. 73% of consumers are aware of the importance of purchasing and using sustainable wood and paper, and 74% consider their choices to impact people and the environment. However, there is still work to do, as 1/3 of consumers surveyed do not realise that purchasing unsustainable wood could be damaging to wildlife or ecosystems.
Click here to explore the results in more detail.