FSC Forest Week 2024 recap

Spotlighting the importance of sustainable forestry, FSC Forest Week 2024, which took place from 21 to 27 September, once again captivated consumers. Our theme ‘Small steps together create big change for all’, emphasised the small steps that everyone can take to create big change and help ensure a sustainable future for all, raising awareness around FSC’s impact.

Thanks to over 1,400 brands, NGOs, and organisations from 60+ countries, we generated 165k social media interactions and reached over 150 million people. The campaign also extended to community engagement activities, such as forest walks and informational talks, to amplify forest appreciation. 

In the UK, a record 190 FSC licence holders engaged with the campaign, and our collaboration with Instagram influencers helped to boost our reach by 900% (you can check out their content here).

Dive into the campaign report for the full results and see how Forest Week was celebrated around the world in our recap video below.