The specially designed Easter recycling facility allows customers to recycle all elements of Easter egg packaging – including plastic, film, card, foil and ribbon.

The scheme makes it even easier to recycle the packaging from eggs – taking in materials like rigid plastic, which not all local kerbside collections accept.
The scheme follows the success of Sainsbury’s Christmas card recycling scheme. 1.2million Christmas cards were recycled last year.

All proceeds from the recycled material go to the Forest Stewardship Council UK, who help to protect the world’s forests.

Sainsbury’s Head of Sustainability, Engineering, Energy & Environment Paul Crewe said: ‘We’re proud to be the first to offer this cracking recycling facility to our customers and colleagues.

‘Recycling is an important part of Sainsbury’s environmental commitment which we’re taking further than ever - sending zero operational waste to landfill and putting our minds to new and engaging schemes to help even more customers and colleagues recycle.

‘The Easter egg recycling bin helps at a busy time when there might be an increase in household waste that can be put to positive use – particularly as it allows for materials like rigid plastic which might not be universally accepted elsewhere.’

Rachel Gray, Behaviour Change Manager at WRAP said:
‘We are delighted that Sainsbury’s are working with their customers to help them find ways to recycle Easter Egg packaging during the holidays. Such a wide range of Easter Egg packaging can be recycled, from the foil that your chocolate egg comes in to your Easter egg box.

'FSC UK is very eggcited to be selected as Sainsbury's chosen charity partner! Mixed material packaging can prove a recycling challenge, and it is great that Sainsbury's are helping to make it easy for their customers to be green' said Tallulah Chapman, Communications Manager at FSC UK.