In a recent review of websites of FSC-certified organisations in the UK who can produce FSC-certified furniture, we could not find any promotion of the FSC status of the company or the products in over 40% of cases.
As FSC UK we wanted to better understand the reasons behind this and, if appropriate, support companies to better promote their FSC status and certified products. The survey was the first step!
Although most respondents already use the FSC logo on their website, 46% indicated that yes, they would like to do more in terms of their online promotion of their FSC status or certified products and a further 43% indicating “maybe".
In terms of what would encourage and help companies to promote FSC online, suggested text about FSC was the top answer. Ready to use artwork and examples of how to use the FSC trademarks would also be appreciated.
Respondents also provided feedback on the challenges of understanding the FSC requirements and the need for approval of artwork.
The survey findings will certainly inform our work to support certificate holders to use the FSC trademarks online. Thanks again to all those who took part. We hope to have more resources for you in due course.