Today, the FSC system is strong and widely recognized, and FSC United States are turning their sights to a critical growth area: consumer engagement. With more than 300 million people in the United States, this is no small task.
With this context in mind, they are very excited to announce a new campaign to grow consumer awareness of FSC in the United States.
Working in partnership with six publicly traded companies – HP Inc., International Paper, Kimberly-Clark, McDonald’s, Procter & Gamble, and Williams-Sonoma, Inc. – and the World Wildlife Fund, FSC is launching their campaign with a new anthem video.
The video is designed to be used by anyone who supports FSC or responsible forest management, and we encourage everyone to share it widely on Facebook, Twitter and by email.
To support your outreach efforts, they have launched a new consumer-friendly “splash page” that makes it easy to share the video with your colleagues, friends and customers.
The message is simple: When you purchase products with the Forest Stewardship Council label, one simple action can have a profound impact.
We know that most people want to do what’s right for our planet, and buying FSC-certified products is one way we can make a difference.
Help us spread the word:
- Share FSC Facebook Posts
- Retweet FSC Tweets
- Create your own Tweets and Posts with the language below.
Shop for products with the #FSC logo. And make a profound impact through #onesimpleaction. https://youtu.be/dfIC6Edsu5A
If you have questions, please contact Brad Kahn (b.kahn@us.fsc.org). Thank you.
This article was originally published on the FSC US website on October 11, 2016.