FSC has published an updated version of its trademark standard, setting out how FSC trademarks can be used by certificate holders. The revised standard, FSC-STD-50-001 Use of the FSC® Trademarks by Certificate Holders (Version 3-0), was released alongside a new companion document, FSC-STD-50-001a Promotional Statements for Certificate Holders (Version 1-0). Both documents were officially published on 1 January.
The new requirements will come into effect on 1 July 2026. To give certificate holders and other users enough time to adjust, FSC has introduced a transition period of two and a half years, running until 1 January 2029.
What's new?
The revision introduces a number of important updates aimed at improving clarity, consistency, and practical application of FSC trademark rules, while safeguarding the credibility of FSC trademarks. The revision also helps certificate holders comply with emerging anti-greenwashing regulations and supports transparent, trustworthy communication with consumers.
Key changes include:
- Introduction of the FSC QR label, offering new opportunities for digital engagement and consumer interaction.
- Updated requirements for the mandatory elements required when using the FSC label on products, to increase transparency and understanding of the FSC label by consumers.
- More flexibility in graphic design, making it easier to adapt the label to different layouts.
- Removal of the restriction on dual labelling, under defined conditions.
- Retirement of the ‘Forests For All Forever’ mark.
- More ready-to-use promotional statements about FSC and FSC-certified products, now presented in a new standalone addendum.
Webinars to support implementation
To help stakeholders understand and apply the updated rules, FSC will host a series of webinars explaining the main changes, sharing practical examples, and answering questions:
- Understanding the Revised FSC Trademark Standard Webinar for Certificate Holders - Key Changes to the Standard and Support Roadmap
4 March 2026 [8 AM / 4 PM GMT]
Register for AM session/ PM session
- Labelling Requirements and Key Changes Explained
25 March [8 AM / 4 PM GMT]
Register for AM session/ PM session
- Promoting with the FSC Trademarks and Promotional Statements – What Has Changed
31 March [8 AM / 4 PM GMT]
Register for AM session/ PM session
- Revised FSC Trademark Standard: Trademark Use Approvals, Trademark Use Management System, and Transition Requirements
8 April [8 AM / 4 PM GMT]
Register for AM session / PM session
Guidance and FAQs
The Guidance for V3-0 Use of the FSC Trademarks by Certificate Holders is now available (download below ) and will become effective on 1 July 2026, together with the new normative documents. It provides practical examples of trademark use and is designed to support certificate holders and certification bodies in implementing and adopting the recently published FSC-STD-50-001 V3-0 and FSC-STD-50-001a V1-0.
FSC has also developed FAQs and a practical roadmap to support implementation of the revised trademark policy.
If you have questions about the revised trademark policy or its implementation, please contact the FSC Trademark Team trademark@fsc.org for further guidance and support.