Authored and first published by WWF International.

“The forest was left to us by our ancestors. We should take good care of it. Only when we look after it can it look after us.”

“Why isn’t my brochure FSC labelled? I asked for FSC certified paper!”

“We hardly ever get asked for the FSC label.”

Around the world, nearly one in four people touch a Kimberly-Clark product every day. As one of the world’s largest buyers of market pulp, the company is a leader in its sector with a family of brands that people know.